1. What are the aim or objectives of the advertising ? Explain with five points
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Objectives of Advertising –
Creation of Demand, Facing the Competition, Creating Goodwill, Barring New Entrants and a Few Others
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Answer:
The Purpose of Advertising
Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas. It announces new products and programs and can educate people about the attributes and benefits of new or established products.
Objectives of Advertising – Preparing Ground for New Product, Creation of Demand, Facing the Competition, Creating Goodwill, Barring New Entrants and a Few Others. i.