1.
Question 1
Which of these steps is not at the core of marketing?
1 point
Evaluating and optimizing the impact of your message
Fielding customer questions, concerns, and feedback and solving technical issues
Creating messages related to or promoting the product
Understanding and studying the audience or customers for a product
2.
Question 2
Which of the following is NOT a type of digital marketing?
1 point
Display advertising
Content marketing
Print advertising
Email marketing
3.
Question 3
When looking at the digital marketing landscape which of the following is NOT a type of social media platform available to users?
1 point
Publishing platforms
Sharing platforms
Graphic design platforms
Networking platforms
4.
Question 4
Which of the following did Meta acquire to increase connections and communication between Facebook users?
1 point
Oculus VR
Instagram
Portal
WhatsApp
5.
Question 5
Which of the following statements is true about Instagram?
1 point
Instagram is a visual platform to interact and explore with people looking to connect with businesses
Businesses can grow their brand by paying a small fee to share photos and videos.
Businesses can directly message their customers by paying a small fee
6.
Question 6
Which of the following statements is true about Facebook and Instagram messenger?
1 point
If businesses want to offer suggestions, assist in sales, or offer support, these need to be done in separate conversations
Messenger lets businesses instantly connect with people on their Facebook Page or the Messenger app
You can integrate ads on Facebook Messenger, but not on Instagram
7.
Question 7
For which of the following reasons do companies use social media?
1 point
Build brand loyalty
Provide customer service
Engage with customers
All of the above
8.
Question 8
What is the key focus of marketing?
1 point
Providing offerings that have value
Generating the most profit
Raising brand awareness
Question 1
Which of these steps is not at the core of marketing?
1 point
Evaluating and optimizing the impact of your message
Fielding customer questions, concerns, and feedback and solving technical issues
Creating messages related to or promoting the product
Understanding and studying the audience or customers for a product
2.
Question 2
Which of the following is NOT a type of digital marketing?
1 point
Display advertising
Content marketing
Print advertising
Email marketing
3.
Question 3
When looking at the digital marketing landscape which of the following is NOT a type of social media platform available to users?
1 point
Publishing platforms
Sharing platforms
Graphic design platforms
Networking platforms
4.
Question 4
Which of the following did Meta acquire to increase connections and communication between Facebook users?
1 point
Oculus VR
Portal
5.
Question 5
Which of the following statements is true about Instagram?
1 point
Instagram is a visual platform to interact and explore with people looking to connect with businesses
Businesses can grow their brand by paying a small fee to share photos and videos.
Businesses can directly message their customers by paying a small fee
6.
Question 6
Which of the following statements is true about Facebook and Instagram messenger?
1 point
If businesses want to offer suggestions, assist in sales, or offer support, these need to be done in separate conversations
Messenger lets businesses instantly connect with people on their Facebook Page or the Messenger app
You can integrate ads on Facebook Messenger, but not on Instagram
7.
Question 7
For which of the following reasons do companies use social media?
1 point
Build brand loyalty
Provide customer service
Engage with customers
All of the above
8.
Question 8
What is the key focus of marketing?
1 point
Providing offerings that have value
Generating the most profit
Raising brand awareness
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Answers & Comments
Answer:
Explanation:
Fielding customer questions, concerns, and feedback and solving technical issues is not at the core of marketing. Marketing’s main focus is to create awareness about a product among the customers.
Print advertising is not a type of digital marketing (is done using internet). Graphic design platforms are used by companies for designing their logo and other purposes and it is not used as tool for marketing among users.
WhatsApp, which is extensively used in emerging areas with limited internet availability, contributed to Facebook's growth in many regions. Then, Facebook got access to these user bases on mobile. Linking to WhatsApp users in many regions helped Mark Zuckerberg's Facebook Connectivity effort, which aims to bring internet access to remote regions of the world.
Social media is used by billions of people every day; therefore, it makes complete sense to promote your company there. For instance, according to Facebook, 60% of Instagram users use the platform to discover new products.
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