1. _______ needs, wants, and demands are basic principles in the field of marketing.

2. The amount of interest to a given product that the consumers are willing to buy at a given price,

in a given period of time is called ________.

3. _________ is a well-known American psychologist who proposed the different levels of human

needs.

4. Security needs or ________ needs are also important for survival but not as demanding as

basic needs.

5. ________ are the necessity of people like food, clothing, and shelter.

6. Goods or services that people desire or wish to have and can survive or live even without it is

called ________.

7. _______________ is a diagram showing the level of people’s needs.

8. __________________ or basic needs are the things needed to survive such as food, water,

air, sleep, clothing and shelter.

9. _____________ needs include personal worth, social recognition, and accomplishments.

10. ________ could offer products in the school and in the community based on existing needs

and demands.

11-12. Marketing involves all communication between the _____ and the ____.

13. ____________ include the need for belonging, love, affection, friendship, attachments, and

families.

14. _______________ or self-fulfillment needs are personal awareness and having less concern

with the opinions of other.

15. The first level of the hierarchy of needs of Abraham Maslow is called