Questions


August 2022 2 1 Report
1. Marketing Planning process includes

a. Goal Setting
b. Analyzing the current situation
c. Allocating marketing resources and monitoring
d. All of the above

2. Which of the following remains at the center of any marketing process?

a. Target consumers
b. Product
c. Price
d. Promotion

3. Which section is completed last?

a. Financial detail
b. Marketing Budget
c. About your business
d. Executive summary

4. The internal factors affecting marketing plan include

a. Size of Company
b. Financial Resources of company
c. Channels of Distribution
d. All of the above
e. None of the above

5. Factors affecting the extent of business plan.

a. Management style and ability
b. Competitive environment
c. Complexity of the business
d. All of the above

6. The actual cost of the product or service you are selling?

a. Product
b. Promotion
c. Place
d. Price

7. The section of business plan will help determine your financial needs.

a. Financial Management
b. Operations
c. Marketing
d. Introduction​

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