1. Follow the crowd; join in, because everyone else is
2. Produce a pleasant, unthinking reaction in an audience.
3. Connects a person, product or idea to something negative
4. A well-known person endorses the product or service
. 5. Uses regular people to sell product or a service.

Name Calling
Plain Folks
Glittering Generalities
Bandwagon
Powerful Words
Testimonial​