Explanation:
A need is a consumer ‘s desire for a product ‘s or service ‘s specific benefit, whether that be functional or emotional. A want is the desire for products or services that are not necessary, but which consumers wish for.
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Explanation:
A need is a consumer ‘s desire for a product ‘s or service ‘s specific benefit, whether that be functional or emotional. A want is the desire for products or services that are not necessary, but which consumers wish for.