1. A catchy phrase that helps a consumer remember a product.
A. Emotional Appeal
C. Slogan
B. Testimonial
D. Bandwagon
2. The use of well-known, respected people to endorse a product or service.
A. Slogan
C. Plain Folk
B. Testimonial
D. Name-calling
3. It uses certain emotions that usually have nothing to do with the product itself.
A.Testimonial
C. Plain Folk
B. Bandwagon
D. Emotional Appeal
_4. It suggests that a consumer should buy or do what everyone is buying or doing.
A. Bandwagon
C.Name-calling
B. Plain Folk
D. Product Comparison
5. The product or the political candidate is seen as just like you and me.
A. Plain Folk
C. Emotional Appeal
B.Testimonial
D. Slogan
It compares two products. but highlights why one product is better.
A. Name-calling
C. Testimonia
B. Product Comparison
D. Bandwagon
t is when a product is called bad names.
A. Slogan
C. Name-calling
B.Product Comparison
D. Emotional Appeal​